I manage onsite marketing messages for Cox Media newspapers in Atlanta and Dayton, Ohio.
I am regularly tasked with creating messaging campaigns to drive new subscriptions, encourage reader retention and/or increase audience engagement/loyalty with newspaper sites. I act as a product manager over various platforms we use to deliver those messages.
Samples seen above include:
A paywall/roadblock modal designed to drive new subscriptions
An article flag/lower sticky modal designed to alert readers of remaining free article views
A newsletter sign up modal
A messaging bar on AJC.com promoting subscription