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Responsibilities:

I manage onsite marketing messages for Cox Media newspapers in Atlanta and Dayton, Ohio.

I am regularly tasked with creating messaging campaigns to drive new subscriptions, encourage reader retention and/or increase audience engagement/loyalty with newspaper sites. I act as a product manager over various platforms we use to deliver those messages.

Samples seen above include:

  • A paywall/roadblock modal designed to drive new subscriptions

  • An article flag/lower sticky modal designed to alert readers of remaining free article views

  • A newsletter sign up modal

  • A messaging bar on AJC.com promoting subscription